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    Free-Range Kids

    Hats Off to The Agency that Came Up with This Ad

    January 10, 2016
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    This ad is pretty darn off topic, except that I could note that if this boy lived in more Free-Range times, he’d have already had a bunch of kids to play ball with. It’s a few years old, so let’s call it a classic:

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    If I lived in Scandanavia, I'd buy a bar as a hat tip to this ad.
    If I lived in Scandanavia, I’d buy this candybar as a hat tip to this ad.

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    17 Comments

    1. Sarah M on January 10, 2016 1:48 pm

      That is hilarious!!!

    2. Harrow on January 10, 2016 2:34 pm

      LOL Free range parents.

    3. lsl on January 10, 2016 3:52 pm

      That was adorable!

    4. Caiti on January 10, 2016 10:17 pm

      That’s great! I love it!

    5. JKP on January 10, 2016 10:17 pm

      It wouldn’t play embedded on this site, so I watched it on youtube. For an additional laugh, if you look at the comments, a great number of them don’t get the joke.

    6. Hancock on January 10, 2016 11:58 pm

      Wow. That is the definition of precocious.

    7. MichaelF on January 11, 2016 5:11 am

      Well Free Range enough to know how to make pasta, set a table, and open a bottle of wine.

    8. lollipoplover on January 11, 2016 9:28 am

      The opening the wine was the best part. And putting the boots on the baby. Loved this, thanks for sharing it!

    9. Linda on January 11, 2016 9:52 am

      I dunno, seems on topic to me.
      Capable kid, left home alone, plays outside, cooks dinner, no CPS is called.
      And a natural result of this freedom and responsibility? Great problem solving skills!

    10. pentamom on January 11, 2016 10:27 am

      LOL! Problem solving skills and planning!

    11. pentamom on January 11, 2016 10:28 am

      And yes, hilarious how so many people just did not get it.

    12. pentamom on January 11, 2016 12:14 pm

      And on a related note, it looks like the “latch key kid” Wiki article got some pro-free range editing. It’s fairly balanced now, even pointing out that in middle and upper middle class kids, no significant negative effect is observed. Bravo!

    13. Kate on January 11, 2016 2:15 pm

      At one point in the ad, I became quite certain that this did NOT run in the US! Sadly!

    14. Curious on January 11, 2016 2:38 pm

      So he needed a playmate. And he figured out how to get one. Took nine months plus a few years…

    15. Denise D Hammond on January 12, 2016 6:33 am

      Love this. I could see my only grandson coming up with this plan. Europeans have evolved way more than Americans. That ad would never pass the censors here.

    16. Vaughan Evans on January 12, 2016 9:30 pm

      I am trying to promote the game “Red Rover”
      It started in Britain;-but it is played in only a few countries(although the Russians, and Czechs have a game whose rules are similar.

      Many playground leaders will not teach this-because it has an element of danger-They are afraid of being sued.

      It used to be when people played this game, parents did NOT sue.

      _I am making contributions to Canada’s 150th anniversary-for 2017.

      -I want to disseminate the game :Red Rover” to the whole world.

    17. Fiamma on January 19, 2016 9:05 am

      HAHA! This is fantastic. And it would NEVER play here in the US because you know, sex.

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